What are three types of evaluation techniques used in Public Relations? What are examples of each?© BrainMass Inc. brainmass.com March 4, 2021, 7:56 pm ad1c9bdddf
I. Goals-Based Evaluation
Public Relations programs are established to meet one or more specific goals. Goal-based evaluations are evaluating the extent to which Public Relations programs are meeting predetermined goals or objectives.
II. Process-Based Evaluations
Process-based evaluations are geared to fully understanding how a program works -- how does it ...
Three types of evaluation techniques used in Public Relations are explained.