Explore BrainMass

Explore BrainMass

    Three types of evaluation techniques

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What are three types of evaluation techniques used in Public Relations? What are examples of each?

    © BrainMass Inc. brainmass.com June 3, 2020, 8:20 pm ad1c9bdddf
    https://brainmass.com/business/marketing/three-types-evaluation-techniques-133360

    Solution Preview

    I. Goals-Based Evaluation
    Public Relations programs are established to meet one or more specific goals. Goal-based evaluations are evaluating the extent to which Public Relations programs are meeting predetermined goals or objectives.

    II. Process-Based Evaluations
    Process-based evaluations are geared to fully understanding how a program works -- how does it ...

    Solution Summary

    Three types of evaluation techniques used in Public Relations are explained.

    $2.19

    ADVERTISEMENT