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Three types of evaluation techniques

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What are three types of evaluation techniques used in Public Relations? What are examples of each?

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Solution Summary

Three types of evaluation techniques used in Public Relations are explained.

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I. Goals-Based Evaluation
Public Relations programs are established to meet one or more specific goals. Goal-based evaluations are evaluating the extent to which Public Relations programs are meeting predetermined goals or objectives.

II. Process-Based Evaluations
Process-based evaluations are geared to fully understanding how a program works -- how does it ...

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