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    Three types of evaluation techniques

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    What are three types of evaluation techniques used in Public Relations? What are examples of each?

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    I. Goals-Based Evaluation
    Public Relations programs are established to meet one or more specific goals. Goal-based evaluations are evaluating the extent to which Public Relations programs are meeting predetermined goals or objectives.

    II. Process-Based Evaluations
    Process-based evaluations are geared to fully understanding how a program works -- how does it ...

    Solution Summary

    Three types of evaluation techniques used in Public Relations are explained.