How is the effectiveness of public relations best measured? What are three types of evaluation techniques used in PR? What are examples of each? At what stage of the PR campaign should evaluation occur?© BrainMass Inc. brainmass.com March 4, 2021, 7:52 pm ad1c9bdddf
How is the effectiveness of public relations best measured?
The outputs, outtakes, and outcomes of PR are what determine its effectiveness. Knowing what tactic worked best, what the audience gained from the campaign, and how it impacted the company allow the company to determine how well a campaign worked, what did not, and what can be improved upon.
What are three types of evaluation techniques used in PR? What are examples of each?
a. Goals-Based Evaluation. This type of evaluation is used to meet one or more specific goals that are described in the original ...
Solutions answers student's question providing the effectiveness, three types of evaluation (with examples), and addresses what stage evaluation should occur.