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How would you track the effectiveness of any of your suggested PR steps for the organization?

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How would you track the effectiveness of any of your suggested PR steps for the organization?

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The expert tracks the effectiveness of any suggested PR steps. The discussion is 367 words.

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My suggested PR step is, for example, launching a PR program, or when given PR activities or events are initiated -- such as the distribution of a brochure or a booklet, the placement of announcements on websites, or the delivering of a speech -- it is important to assess what, if anything, did the intended recipients "takeaway" from this effort.

The first unit of outtake measurement could very well be that of favorability. Was the PR program or effort favorably received? Were the creative design elements or "packaging" received
favorably? Was the "language" ...

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