Explore BrainMass

Explore BrainMass

    Coffee in Japan

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into Japan. What are some of the environmental and economic factors that you will need to consider in marketing your coffee in Japan? What company would you hire to help introduce your product or company to the Japanese market?

    © BrainMass Inc. brainmass.com December 15, 2022, 5:58 pm ad1c9bdddf

    Solution Preview

    Among the information about coffee in Japan is the fact there are currently many coffee shops in Japan. They are popular and companies like Starbucks have a large presence already in the country. Caffeine and coffee are popular as stimulants for Japanese who work long hours and overtime. There are also vending machine cans of coffee available. There is very limited access to decaffeinated coffee. The Health Ministry places limits on importing coffee that is decaffeinated. Samararin health drinks, used by those who need the ...

    Solution Summary

    This discussion is on the current market for coffee in Japan. It includes import, competition, and needs information.