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Market for High-end Coffee Brewing Equipment

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The owner of the company which manufacturers high-end coffee brewing machines has doubts that funds will be available to contract with an external research organization. He asks if you, his Marketing Manager, will be able to perform adequate marketing research by yourself using information on the Internet.

Provide an answer for each of the following:

1) Select a region of the world (not North America) where you feel a market for high-end coffee brewing equipment exists.

2) Beginning with your knowledge of domestic data sources, research your selected region using a Cybrary and the Internet.

3) Summarize your search strategy and research results.

4) Were you able to find useful sources of data on the buying behavior for your product in that region?

5) Did you generate enough data to support a strategic initiative into that region?

6) What is your recommendation to Hank on how to research the international market?

NOTE:
Also provide references and citations.

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Solution Summary

In reference to the market for high-end coffee brewing equipment, this solution provides suggestions, research information and links for further research.

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Please see response attached (also below). I hope this helps and take care.

RESPONSE

Case:
The owner of the company which manufacturers high-end coffee brewing machines (meaning that the market needs to in a region that has a fairly high economy) has doubts that funds will be available to contract with an external research organization. He asks if you, his Marketing Manager, will be able to perform adequate marketing research by yourself using information on the Internet.

Provide an answer for each of the following:

1) Select a region of the world (not North America) where you feel a market for high-end coffee brewing equipment exists.

I would think Japan would probably have a market for high-end coffee brewing equipment.

See Starbuck site http://biz.yahoo.com/bw/050926/266052.html?.v=1 for the Japan market.

2) Beginning with your knowledge of domestic data sources; research your selected region using a Cybrary and the Internet.

This is fairly straightforward. Do you have knowledge of the domestic data sources for your product (high-end coffee brewing equipment?" If you do not, this would be a good place to ...

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