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    Indian market

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    Background:
    Hank has doubts that funds will be available to contract with an external research organization. He asks if you would be able to perform adequate marketing research by yourself using information on the Internet.
    Scenario:
    Select a region of the world, the UK, France, Germany or Spain where you feel a market for high-end coffee brewing equipment exists. Beginning with your knowledge of domestic data sources. A good source to research your idea region is the Internet.
    Questions that must be addressed and answered:
    Summarize your search strategy and research results
    Were you able to find useful sources of data on the buying behavior for your product in that region?
    Did you generate enough data to support a strategic initiative into that region?
    What is your recommendation to Hank on how to research the international market?
    Sources:
    http://www.dccoffeeproducts.com/
    www.ehotelier.com

    © BrainMass Inc. brainmass.com June 3, 2020, 8:46 pm ad1c9bdddf
    https://brainmass.com/business/marketing/indian-market-151949

    Solution Preview

    For the purpose of this assignment, I will select India as an attractive emerging market for high end coffee brewing equipment.

    I am summarizing my search strategy and results below:

    1) http://www.thehindubusinessline.com/bl10/stories/2004012800873100.htm
    This is an article about the growing trend of high end coffee shops in India.

    2)http://www.indiacoffee.org/coffeeinindia/default1.htm#consumption

    http://www.indiacoffee.org/newsletter/2004/april/cover_story.html

    These links contain datas about coffee consumption in India. It will help in the analysis of the growing coffee market in India. It can be Related to the prospective demand for high end coffee brewing equipment.

    3) http://www.indiacoffee.org/news/newsinner.php?id=253

    This is the source for the information about import duty cut on brewing equipment in India which will boost the import of high end coffee brewing equipment.

    4) http://www.tmtctata.com/consultancy/market_coffee.htm

    5) http://sv.typepad.com/arian/2004/10/
    A very god article about Starbucks' thoughts on growing coffee culture and cafes in India. Can be used as perfect example of a US multinational entering India in the coffee market. We can use the information to show how it will affect the coffee brewing equipment sales.

    6) http://www.tata.com/tata_coffee/media/20010207.htm

    It talks ...

    Solution Summary

    Select a region of the world, the UK, France, Germany or Spain where you feel a market for high-end coffee brewing equipment exists. Beginning with your knowledge of domestic data sources. A good source to research your idea region is the Internet.

    $2.19

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