Discuss the demographic, culture, and media factors that make India more attractive for Starbucks now than it was ten years ago.© BrainMass Inc. brainmass.com October 16, 2018, 8:48 pm ad1c9bdddf
In last ten years, the income level, education level has been increased, which caused the interest of people in coffee houses rather than tea-stalls. Earlier, the income level of people in India was at low level, which influenced the spending habits of the people. But with an increase in income level, spending of the people has also increased that makes Indian market attractive for Starbucks (Bloom, 2010). The increasing population of youth is also making the Indian market attractive for Starbucks as it can target those people quite easily for its products/services. Currently, the family size has also declined as nuclear families are increasing, while 10 years ago most of the families were joint families (Bloom, 2011). It is causing an increase in outing among the family members that is attractive for Starbucks.
Ten years ago, the Indian culture was quite traditional as there were less ...
India as a potential market is discussed. The demographic, culture and media factors are provided.
Country as potential market-India
1. Select a company and country that interests you.
You have been asked to evaluate the country you selected as a potential market for your product(s)/service(s) and present your findings to other managers of the organization in a memo. In your memo, be sure to address the following:
Provide a brief overview of the company and why the country you selected may be a potential market.
What type of political and legal systems does the country have?
Do free elections take place?
Is the government heavily involved in the economy?
Is the legal system effective and impartial?
Do political and legal conditions suggest that it should be further considered as a potential market?
2. Debate the ethics of doing business in countries with totalitarian governments on the Discussion Board. Comment on opposing arguments, looking for holes and inconsistencies. Attempt to answer any arguments that are presented against your side of the argument.View Full Posting Details