potential market for your product
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Deliverable Length: 3-5 pages
Details: Select a company and country that interests you.
You have been asked to evaluate the country you selected as a potential market for your product(s)/service(s) and present your findings to other managers of the organization in a memo. In your memo, be sure to address the following:
â?¢Provide a brief overview of the company and why the country you selected may be a potential market.
â?¢What type of political and legal systems does the country have?
â?¢Do free elections take place?
â?¢Is the government heavily involved in the economy?
â?¢Is the legal system effective and impartial?
â?¢Do political and legal conditions suggest that it should be further considered as a potential market?
640 words (product: small car)
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Solution Summary
You have been asked to evaluate the country you selected as a potential market for your product(s)/service(s) and present your findings to other managers of the organization in a memo.
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Provide a brief overview of the company and why the country you selected may be a potential market.
The company chosen for this assignment is a car manufacturer that focuses on small cars as well as venturing into hybrid car segment. The company is choosing India as a potential market because it is becoming a major hub for automobile manufacturing as well as a huge market for small cars. India has emerged as a major manufacturing hub for auto giants from all across the globe due to lower production costs as well as observing a strong demand for cars due to rising disposable income of the consumers.
India is one of the fastest growing and largest emerging economies in the world, just behind China. In the last few years, India has experienced strong boom due to significant foreign direct investment flowing into the country. Companies from all over the globe are looking at India to take advantage of the increasing disposable income of its huge population, as well as looking to exploit comparative advantage ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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