identify potential product concepts
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Problem:
"Ok, you've identified a gap in the swimsuit market in your little example. Some customers like fashionable swimsuits, some like comfortable ones. We already know that. So isn't it obvious you should design a swimsuit that's both fashionable and comfortable? What insights did you get from the gap analysis that you couldn't have figured out on your owns.?
Gap Analysis: identify potential product concepts. This technique will come in handy in later stages of the new products process,when we begin working with customers preferences and positioning our products.
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Solution Summary
Problem:
"Ok, you've identified a gap in the swimsuit market in your little example. Some customers like fashionable swimsuits, some like comfortable ones. We already know that. So isn't it obvious you should design a swimsuit that's both fashionable and comfortable? What insights did you get from the gap analysis that you couldn't have figured out on your owns.?
Gap Analysis: identify potential product concepts. This technique will come in handy in later stages of the new products process,when we begin working with customers preferences and positioning our products.
Solution Preview
It isn't obvious that you should design a swimsuit that's both fashionable and comfortable because we really need to understand the current competitive and market scenario and future potential of such products before we can decide on launching such a product. Gap analysis precisely does that by providing a clear overview of the gap that exists in the market in terms ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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