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Global Communications Generic Benchmarking

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Global Communications Benchmarking Research

After reviewing the Global Communications scenario, you will identify several issues that directly connect to the concepts in the mind maps for weeks 3 through 6. In addition to reading the assigned text materials to develop knowledge about the concepts, a thorough master's-level education requires the development of effective research skills. In this assignment, you will work collaboratively to create a rich source from which you will individually develop alternative solutions for Global Communications.

Step 1
Individually, identify and research two companies that have faced specific issues related to those you identified in the scenario and connected with the course concepts. For each company selected, discuss the following in a synopsis: (A) issue identified in the scenario that is also facing the company, (B) how the company responded to the issue, and (C) outcomes of the company's response to the issue. Thus, each team member should have two synopses, one for each company, which provides the information identified. To avoid duplication of efforts, each team member should identify, to the team, the companies he or she will be researching before doing this part of the assignment.

Step 2
As a team, based upon the information gathered from the individual work done in Step 1, prepare an analysis that synthesizes the key findings. As a team, using the companies researched: (A) identify the key course concepts and (B) compare and contrast the practices of each company related to those concepts. Appropriately cite all references used.

Step 3
The team will submit a final composition which consists of a title page, the team's overall analysis, the individual company synopses (with the preparer of each synopsis identified), and an appropriate reference page. As a guideline, a team of five will submit roughly 13-14 pages of material as well as a title page and reference page.

Format the paper according to APA style.

I want to use Wal-mart and K-mart or a company that is not to complicated. I am having trouble finding problems in each

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Solution Preview

Please Note: You will need to do formatting etc, yourself and put the essay in your own words. As per BrainMass rules OTAs may not provide complete essays that students submit as their own work as that is considered plagiarism. I hope this helps you with your studies.

Topic: Redesign Service Menu -

Justification: Global Communications has been in a declining market position for some time now largely because it lacks the services to compete with cable companies who offer complete home and small business communications packages including internet service, television and land and cell telephone services. Redesigning the company's service menu will help Global Communications better meet the needs of its current and potential customers and set itself apart from local and global competition.



Virgin began in the 1970's as a student magazine and a mail order record company. Later it evolved into a music recording company and an airline (Virgin Website N.D.). Virgin Airlines was successful in expanding its sizeable brand equities from the entertainment to the travel industry; however, the company also engaged in unsuccessful ventures such as ...

Solution Summary

This is generic benchmarking research for a fictitious company called Global Communications.