Generic Benchmarking Worksheet (MBA 520)

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Generic Benchmarking Worksheet

Task A: Problem/Opportunity Statement
Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A:
Example 1: GeneOne has an opportunity become a leader in the biotech industry through advancing technology, increasing profits and a fostering a winning organizational culture.

Example 2: GeneOne will follow through with its IPO on August 1st and realize profits from the sales of stocks, which results in the increase in the existing revenue.

Generic Benchmarking—The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Task B1: Generic Benchmarking: Topics
Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A.
• In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as magazines and newspapers.
• In the Response row, provide a justification for each topic.
Response to Task B1:
Example 1: I selected to research the topic defining a winning organizational culture. GeneOne is about to embark on tremendous change. For GeneOne to remain successful, the organizational culture will need to positively support employees affected by the changing environment.

Example 2: problems/issues other companies have had with their IPO rollout. Justification: this has been a major stumbling block for GeneOne

Task B2: Generic Benchmarking: Companies
Instructions for Task B2: In the Response row, identify companies that have faced and addressed similar situations (successfully and unsuccessfully).
• In the Response row, list two to three companies for each topic identified in Task ...