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Entrepreneurship

I need help gathering ideas and writing my final. I only need around 300 words for each of the 3 question blocks. My final paper is a 4500 word paper about starting a construction company.

1. Why is it important for entrepreneurs to define and identify who their customers are? What strategies do entrepreneurs use to determine customer needs and wants? Be specific, using resources, concepts, information and cites from the course text.

2. What are benefits of entrepreneurs conducting market research? Provide examples of market research strategies used in your current business/organization or one with which you are familiar. If you are not sure what they might use, make some educated guesses given the reading and discussions on market research and apply it.

3. Choose a product with which you are familiar and describe strategies an entrepreneur would use when setting the product's price for retail. What objectives must entrepreneurs try to achieve when setting product prices? What types of things must they consider? Back up your response with information from the text reading, handouts, articles, etc.

4. A brief summary of questions 1-3

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1) Why is it important for entrepreneurs to define and identify who their customers are? What strategies do entrepreneurs use to determine customer needs and wants? Be specific, using resources, concepts, information and cites from the course text.

It is very important to know what kind of clients and customers a company wants. It may be obviously silly to ask this because every organization would want all customers and clients to purchase their products/services. However, identifying and defining your potential customers is the key to success. Businesses spend their hard-earned dollars to market their products and it would be good to focus on the target market rather than spend for customers who are unlikely to benefit from the product or service offered. It is essential that companies identify the market they can best serve before they set out to launch their marketing campaign so that there are more chances of sales and return on investment. It is very impractical to spend for marketing campaign to people with unrelated interests. It is the shortest route to failure and away from success. Other reasons for the need to identify target market: customize marketing campaign, save on effort and expenses, more focused and result oriented strategies, identify concentration of customers and analyze competition, maintain best pricing and quality to retain customers, and the customer data will serve as a good resource to important information about the market of the company's products.
Among the strategies that organizations and market research companies use in identifying potential customers is market segmentation. It is the process of categorizing a market into defined groups with comparable attitudes and behavior. There is a better probability of a favorable response to a marketing initiative when the company knows who they must target in terms of advertisement campaign. Other techniques used: gathering data from customers through interviews, focus groups, product observation in use, then interpreting the data ...

Solution Summary

Entrepreneurs - the importance of identifying their customers, benefits of market research, and marketing a product. References are included.

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