Explore BrainMass

Explore BrainMass

    Presentation on Hybrid car market in India

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    You own your own company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors.

    I choose to export automobiles to India particularly hybrid automobiles.

    Analyze a potential international business opportunity. Include at least 3 resources besides the textbook. Use the outline below and the information you gathered throughout the course to complete the assignment.

    · Introduction
    · Description of product to be exported
    · Characteristics of target market
    o GNP/capita
    o GNP/capita growth rate
    o Size of market
    · Market screening
    o Basic need potential
    o Exchange rate trends
    o Import restrictions
    o Price controls
    o Government and public attitude toward buying American products
    o Size, number, and financial strength of competitors
    o Sociocultural forces
    § Attitudes and beliefs
    § Languages
    § Education
    · Export marketing strategies
    o Promotion methods
    · Conclusion

    © BrainMass Inc. brainmass.com May 20, 2020, 4:31 pm ad1c9bdddf

    Solution Preview

    *** Remember, this service is not intended to be used as "homework completion, I am giving you the instructional assistance". Please add/detract and reword/rewrite in order to make this your own. I have ...

    Solution Summary

    This explains in detail about the Hybrid car market in India.