You own a company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors.
Note: The product and country that I have chosen is mosquito repellent in Thailand.
Use the outline below:
- Description of product to be exported
- Characteristics of target market
2. GNP/capita growth rate
3. Size of market
- Market screening
1. Basic need potential
2, Exchange rate trends
3, Import restrictions
4. Price controls
5. Government and public attitude toward buying American products
6 Size, number, and financial strength of competitors
7. Sociocultural forces
8. Attitudes and beliefs
- Export marketing strategies
1. Promotion methods
This solution discusses the idea of marketing mosquito repellent in Thailand. It also explores the marketing issues and environmental issues related to this particular marketing project. A PowerPoint file is attached which acts as a sample marketing presentation.