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    Marketing In Thailand

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    You own a company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors.

    Note: The product and country that I have chosen is mosquito repellent in Thailand.

    Use the outline below:

    - Introduction
    - Description of product to be exported
    - Characteristics of target market
    1. GNP/capita
    2. GNP/capita growth rate
    3. Size of market
    - Market screening
    1. Basic need potential
    2, Exchange rate trends
    3, Import restrictions
    4. Price controls
    5. Government and public attitude toward buying American products
    6 Size, number, and financial strength of competitors
    7. Sociocultural forces
    8. Attitudes and beliefs
    9. Languages
    10. Education
    - Export marketing strategies
    1. Promotion methods
    - Conclusion

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    Solution Summary

    This solution discusses the idea of marketing mosquito repellent in Thailand. It also explores the marketing issues and environmental issues related to this particular marketing project. A PowerPoint file is attached which acts as a sample marketing presentation.