Explore BrainMass

Market Potential of Guinness

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

I am trying to figure out what the market potential of Guinness Beer based on the economic and socioeconomic forces. Also, what of the following environmental forces should be investigated: financial, physical, political, legal, and/or sociocultural?

© BrainMass Inc. brainmass.com October 16, 2018, 7:43 pm ad1c9bdddf

Solution Preview

This question is incomplete because the market potential depends on many factors. Are you planning a launch in Thailand? Saudi Arabia? Brazil? Japan? The area chosen is the first indication. The beer would probably have limited market potential in Saudi and Thailand, except for where visitors from Europe flock to vacation in Thailand. The religious and laws would not promote consumption of an ale like Guinness. Also, the people in Africa would find it difficult to ...

Solution Summary

A discussion on why market potential should be carefully assessed and how it should be approached in various aspects of research and analysis.

Similar Posting

Marketing Plan Outline for Stout Beer

Select a product or service you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept.

Prepare an outline of a marketing plan for your selected product/service.(Stout Beer) Include the following elements in your outline:

* A brief description of the product/service being offered.
* An analysis of the market in which the product/service will be offered.
1. Size and demographics of the markets
2. Potential competitors ( if any )
* An analysis of the marketing strategies that will be used for the introduction of the product/service.
1. Pricing
2. Promotion
3. Distribution
4. Sales support

View Full Posting Details