Market Potential of Guinness
Not what you're looking for?
I am trying to figure out what the market potential of Guinness Beer based on the economic and socioeconomic forces. Also, what of the following environmental forces should be investigated: financial, physical, political, legal, and/or sociocultural?
Purchase this Solution
Solution Summary
A discussion on why market potential should be carefully assessed and how it should be approached in various aspects of research and analysis.
Solution Preview
This question is incomplete because the market potential depends on many factors. Are you planning a launch in Thailand? Saudi Arabia? Brazil? Japan? The area chosen is the first indication. The beer would probably have limited market potential in Saudi and Thailand, except for where visitors from Europe flock to vacation in Thailand. The religious and laws would not promote consumption of an ale like Guinness. Also, the people in Africa would find it difficult to ...
Purchase this Solution
Free BrainMass Quizzes
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.