I am trying to figure out what the market potential of Guinness Beer based on the economic and socioeconomic forces. Also, what of the following environmental forces should be investigated: financial, physical, political, legal, and/or sociocultural?
This question is incomplete because the market potential depends on many factors. Are you planning a launch in Thailand? Saudi Arabia? Brazil? Japan? The area chosen is the first indication. The beer would probably have limited market potential in Saudi and Thailand, except for where visitors from Europe flock to vacation in Thailand. The religious and laws would not promote consumption of an ale like Guinness. Also, the people in Africa would find it difficult to ...
A discussion on why market potential should be carefully assessed and how it should be approached in various aspects of research and analysis.