Foreign Market Entry and Diversification for Corona Beer from Mexico
Not what you're looking for?
See attached file.
Review the Corona Beer (Modelo) case study.
Discuss how Modelo's international expansion was made possible through strategic partnerships with experienced distributors in local markets.
Identify and discuss the next foreign market that Modelo should enter and discuss the strategy it should use to enter the market.
Purchase this Solution
Solution Summary
Foreign market entry and diversification for Corona Beet from me is examined.
Solution Preview
How Modelo's International Expansion was made possible through strategic partnerships with experienced distributors in local markets:
Modelo has been able to expand its beer brand internationally through strategic partnerships with distributors. In the United States, the company chose strategic distributors in Barton Beers and Gambrinus Inc. These two distributors were among the largest distributors of imported beer and understood the market well. They were also experienced in the marketing and sales of imported premium beers. The two distributors distributed Modelo's beer each in 25 states covering different geographic regions and were responsible for all activities that involved the sale of the beer except for production of the beer. These partners were responsible for pricing strategies, advertising campaigns, custom clearance, insurance and transportation of the beer. Modelo set a subsidiary that was responsible for coordinating supervising and supporting these distributors and ensuring that the right brand image was portrayed by these distributors. This ...
Purchase this Solution
Free BrainMass Quizzes
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Introduction to Finance
This quiz test introductory finance topics.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.