'Wal-Mart Takes on the World' Minicase
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Consider the following scenario: Your boss, the CEO of Wal-Mart, is interested in expanding operations into India. You have been asked to prepare a presentation for the company stakeholders that will inform them of the status of the market in India.
- Create a 7-to 12-slide Microsoft PowerPoint presentation detailing the findings of the screening process you use to analyze the market in India. At the end of your presentation, you should make a recommendation whether or not Wal-Mart should enter the market in India and back up your recommendation with data from your screening of the market.
- Use speaker's notes to provide detailed factual information.
- Include a reference slide using at least 3 sources formatted in APA format.
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Solution Summary
The solution examines Wal-Mart on the World' minicase.
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First, India is located in south Asia. It is one of the fastest developing countries in the world. Our business can be profitable here as its GDP is growing more than 8% last quarter (http://www.rbi.org.in/scripts/BS_SpeechesView.aspx?Id=310) This growth proves to be a large opportunity for Wal Mart as our product sales with the proper marketing and target market could increase with this population. However, the country is comprised of multiple ethnicities, therefore several languages and religious beliefs are recognized.
To research international markets, it is essential to first assess the demand for the product in a particular region and compare this with demand in other regions. Narrow down and select that region where supply falls short of demand. It is important to understand the culture that region/country, buying behaviour of consumers, current trends in the market, government's policies, laws, regulation, and competition from both domestic and foreign competitors and accordingly set a price for the product. First of all, Starbucks has to select the market in which it has to enter. India is an appropriate market as its economy is growing rapidly. India with its large population has the potential to consume large amounts of good coffee and this has already drawn the attention of global coffee companies. India not only consumes but is also one of the major coffee growers in the world. Thus, there is abundant raw material available in India. With the liberalization of the economy there has been entry of a large number of MNCs ,world renowned companies setting up their BackOffice Processing (BPOs) units ...
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