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Population Growth Rates Report

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I need a little help is a company developed a product that is guaranteed to be successful in a country that has a large population. Choose some large populated countries that would be most ideal markets for my new product. Add the potential return of FDI. Discuss the population sizes and growth rates.

Reference:

http://www.prb.org/pdf05/05WorldDataSheet_Eng.pdf
http://www.atkearney.com/shared_res/pdf/FDICIOct_2004_S.pdf

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I need a little help is a company developed a product that is guaranteed to be successful in a country that has a large population. Choose some large populated countries that would be most ideal markets for my new product. Add the potential return of FDI. Discuss the population sizes and growth rates.

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For the purpose of this assignment, I will choose India, which is not only the second most populous country in the world, but also one of the fastest growing emerging markets in the world. The whole world is looking at India as an attractive market opportunity and trying to capture a pie of this extremely attractive, huge and fast growing market by setting up operations in this country.

In the last few years, India has seen a huge Foreign Direct Investment inflow in the country as more and more multinational corporations are either setting up their own joint ventures here or tying up with local companies to market their products and services. Apart from the large population size of more than a billion people which is growing over 1.5 percent annually, India's attractiveness comes due to the fast growing income levels of its middle and upper class, which has grown significantly in the last few years due to the ...

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  • MBA, Rochester Institute of Technology
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