I am doing a marketing audit on the paint industry and I chose Valspar Corporation. Can you please assist with the following questions of the marketing audit. Within Valspar Corporation's marketing information systems I have the following questions: a) Is accurate information being obtained and distributed in a timely fash
It is no secret that data can be had for nothing. For example the US government has free data on just about every subject imaginable and other organizations like the World Trade Organization, the World Bank, the United Nations, and many others also have data for free. So, if data can be had for free why does it cost so much to o
What are the pros and cons of using a market intermediary?
Why is the first step (problem recognition) in the consumer purchase decision process, probably the most important? If you were a healthcare provider who recently acquired the technology to genetically assess people for future diseases, how would you determine to what target market (s) to offer this product or service? Mar
The first Baby Boomer hits retirement age in the year 2011. What types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market"?
Which data is more important in understanding a foreign market: hard data or soft data?
1. What would be the impact on foreign exchange markets if Congress takes too long to raise the US debt ceiling and some of the debt is in danger of default? 2. Explain the following statement where I can put it into my own words: "...a firm's moral and ethical policies should be independent of country borders..."?
Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impac
You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a new product you wish to launch and the marketing plan you will develop over the next five weeks. Since nondisclosure and confidentiality agreement
XYZ, Inc.'s executive management team has decided to market their top-selling product to China. As the marketing manager for XYZ, Inc., prepare a response in which you: 1. Analyze the various research methodologies and resources available to you for China. 2. Identify which research methodologies and resources you will use i
To test the effectiveness of a new type of plastic handcuffs, a law enforcement agency puts the cuffs on a sample of 30 persons who belong to the local weightlifting club. None is able to break free from the cuffs. What type of sampling technique does this represent? Explain your reasoning.
Crescent Hydropolis Resorts Plc is franchising and constructing the world's first underwater hotels and resorts. Proposed sites for Hydropolis Hotels include Dubai, Oman, Monaco, Las Vegas and Qingdao. Discuss it from an international marketing perspective. How do they market their product? Who is the target market? What ma
Positioning Strategy I have to pretend that I'm a new Marketing Director and write a memo to the VP of Marketing proposing a positioning strategy in relation to the company's IMC campaign for a selected product or service. In the memo I have to address: A. Briefly describe the selected product or service. (I have se
In your own words, based on your education and experience, provide me with input and insight to each of the inquiries to help enable a better understanding of the content. Thanks. A. What are the basic factors involved in deciding whether to use standardization or customization in global marketing? As a reminder, the ethnoce
As a marketer, why might you want to make a service more tangible? A product more intangible? Can you please give some examples.
1) What is marketing? How does marketing fit into a company overall? How does it differ from sales? 2) What is marketing research? Why is marketing research important to developing marketing strategy? 3) What is distribution channel? What is the relationship between channels of distribution and logistics?
What would be a creative way to sell computers. How you would sell computers to organizational buyers vs to consumers. What product attributes would you present to each target audience based on buyer behavior influencer's?
How is domestic marketing different from international marketing?
What primary and secondary research methods are used in the workplace? How effectively are they used? Give an example.
Can someone help me? I need help in identifying marketing tools for www.Lexus.com. www.Honda.com, and www.Kia.com. I reviewed all three websites and they all look the same. Would you please also include your observations of the apparent customer service provided by the three websites?
There are different techniques that non-profits can leverage; would you consider that a non-profit might have an easier task of doing socially responsible or humanitarian marketing, based on the fact that they (presumably) already have a mission of helping people?
"Marketing planning is a waste of time; action is what is important." What are your comments and reactions regarding this statement?
Based upon the definition of marketing, what are five key success factors that are critical to any company engaged in marketing? How does the overall role of marketing impact your organization and departments within your organization?
Discuss some of these rules of eMarketing 1. Power shift from sellers to buyers 2. Increasing velocity 3. Death of distance 4. Global reach 5. Time compression 6. Market deconstruction
1. What happens in the the long term if a company constantly loses market share but gains in revenue? 2. How do we know that the niche market strategy will work?
Our market plan is Mighty Milk, our target market is 6-12 year olds. We will have varieties such as vanilla, choc, strawberry, straight milk, twizzlers etc. It with be soy milk with natural flavors with cool names and packaging. They could come in drink boxes shrink wrapped together resempling a roll of starburst in the differe
I need to develop this outline into a paper. Your help is needed to develop the following outline with about 100 words. Outline: 1. Visit the following web sites (www.bitars.com ; www.restaurantequipment.com; www.newmansown.com 2. Describes the marketing tools used in each of the three Web sites. Include an evaluatio
Compared to a developed country like the U.S or Germany, what is different about marketing in a less developed country? What is the same?
Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pric
As a class project, I am looking to develop a magazine for distribution in-store and online. What might the impact of online and off line buyer characteristics be on a positioning strategy?