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International Marketing Perspective

Crescent Hydropolis Resorts Plc is franchising and constructing the world's first underwater hotels and resorts. Proposed sites for Hydropolis Hotels include Dubai, Oman, Monaco, Las Vegas and Qingdao.

Discuss it from an international marketing perspective. How do they market their product? Who is the target market? What makes it unique?

Go to this website http://www.crescent-hydropolis.com/.

Solution Preview

Crescent Hydropolis Resorts Plc is franchising and constructing the world's first underwater hotels and resorts. Proposed sites for Hydropolis Hotels include Dubai, Oman, Monaco, Las Vegas and Qingdao.

The Chairman of the company, Johachim Hauser's dream has always focused on fusing the nexus between man's quest to conquer the seas and living peaceably in its environs alongside aquatic life. Hydropolis enables us to explore our inner sanctum that originates with sound of fluids in our mother's wombs. Now, we will be able to do so in an oceanic environment that lifts the spirit, refreshes the mind and heals the body with nature's most abundant resource - water.

Mr Hauser formed a team of specialists in submarine construction and offshore construction techniques, with sub-teams specializing in safety, oceanic architecture and design, integration of standard hotel business plans to the underwater model, and marketing teams that would specifically bridge the innate human resistance to living under the seas. During the course of the team's research ...

Solution Summary

This solution discusses the chairman's quest for marketing the company with recommendations in 680 words.

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