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    Hard data vs. soft data

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    Which data is more important in understanding a foreign market: hard data or soft data?

    © BrainMass Inc. brainmass.com December 24, 2021, 6:09 pm ad1c9bdddf
    https://brainmass.com/business/marketing/hard-data-vs-soft-data-94012

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    "Hard" data is the data in the form of numbers or graphs, as opposed to qualitative information.
    Refers to relatively quantifiable measures such as a country's GDP, number of telephones ...

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    This solution discusses the difference between hard data and soft data

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