Purchase Solution

Hard vs Soft Market Research

Not what you're looking for?

Ask Custom Question

What are some of the benefits of "soft" market research data gathered using techniques such as focus groups and observation. What are the benefits of using "hard" data such as statistics on consumers' buying habits and figures on market size? When might each kind of data be preferred and why?

Purchase this Solution

Solution Summary

This discussion focuses on the differences between hard and soft market research. It also provides explanations of when each form of market research is most useful.

Solution Preview

Market research is essential to any business, whether expanding into new markets or develop strategies to increase competitiveness in current markets. Soft and hard data are both useful in gaining further insight. However, each has its place in the market research process. Soft market research involves gathering information on aspects of product or service purchase, such as experience, emotion, and psychological connections. Hard research relies on gathering numerical and demographic data, which helps determine who the organization's customers are and what they want, how much they want, and when or how they want the product or service.

Soft market research is ideal for understanding what the organization's products or brands ...

Solution provided by:
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
Recent Feedback
  • "Thank you so much!"
  • "Great work"
  • "thanks for the information"
  • "Thanks for the information"
  • "Excellent Work, very well-written, clear and concise."
Purchase this Solution

Free BrainMass Quizzes
Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.