Purchase Solution

Difference in the culture of US and Brazil.

Not what you're looking for?

Ask Custom Question

Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?

Purchase this Solution
Solution Summary

This discusses the difference in the culture of US and Brazil.

Solution Preview

The basic objection against using same advertising message is the difference in the culture of US and Brazil. Brazil is often listed as one of the world's leading emerging markets. It is a country rich in culture, demanding that businesses obtain a greater understanding to forge successful relationships. There is a nice fact sheet available from Window on the World, Inc. Some of the
highlights include:

* The People: warm and friendly, lively, free-spirited
* Meeting and Greeting: take time to greet and say good-bye to each person present
* ...

Purchase this Solution
Free BrainMass Quizzes
Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Introduction to Finance

This quiz test introductory finance topics.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

View More Free Quizzes
Related BrainMass Solutions

  • Hofstede's cultural dimensions!

    In the case of Brazil the score is 76 whereas in the US it is 46. Finally, long term orientation is 65 for Brazil and 29 for United States (Peng. M, 2008), .

  • Strategic Predispositions of Countries

    Arab countries China is based on political orientation so it is polycentric Russia is geocentric, like all of US and Europe India is a developing country so it is ethnocentric France is geocentric, like all of US and Europe Brazil is a developing

  • Description of Global Business Environment in Brazil

    It further compares Brazil and the United States in the context of cultural variables and also describes the effect of cultural differences on conducting a business in Brazil.// To: Date: From: Subject: Impact of culture on conducting business

  • Global Business Environment and Culture in Brazil

    Brazil ranks quite high in the context of this variable and has an affective culture (Binder, 2007).

  • SWOT analysis

    The company has experience of operating in US markets only and thus, lack of international business experience is a weakness for the company.

  • Entry Strategy Analysis

    Due to the difference in the culture, language, education and ethics, it is necessary for the management to develop easy expatriate policy for the employee in Brazil.

  • Hofstede Country comparison

    Leaders in the US tend to listen to their employee's opinions and suggestions whereas Brazil's leaders have complete control and decision-making. The dimension of Individualism demonstrates the greatest difference between the two countries.

  • International Tax on Stocks

    The only difference is that Superrich Corp. can't claim the withholding tax as tax credit for its income taxes in Brazil. International tax on stocks are examined.

  • Global Business Environment

    The effective points of culture of Brazil are highlighted with the selection of these bullet points. The culture of Brazil has ascription orientation, and in terms of human nature relationship, the people of Brazil are internally oriented.

View More Related Solutions