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Global Business Environment and Culture in Brazil

Your manager, Mr. Smith, has personally asked you to research and fill in the cultural profile template prepared by your group. He explains that your completed template will help the board evaluate the company's position on expanding to your selected host country.

Research and fill in specific information requested in the template for your selected country.
Explain why you chose the particular sections, subsections, and bullets for the cultural profile. BRAZIL

Include sections on Hofstede's and Trompenaar's variables.
Include key historical events.
Include primary religious practices.
Include business implications.
The template must include 3 sections, 2 subsections per section, and 3 specific bullet points per subsection.
It must clearly identify the country, the section, the subsection, and bullet points.
It must contain an explanation of why the group chose the particular section, subsection, and bullets for the cultural profile.

1,635 words and references

Solution Preview

The response addresses the queries posted in 1635 words with references.

//As per the directions, the paper describes the cultural profile of Brazil, including the key historical events and primary religious practices that are being followed by the people of Brazil. It also describes the cultural variables proposed by Hofstede's and Trompenaars' studies in the context of Brazil's culture. Finally, it describes the business implications of these cultural variables for a foreign firm conducting business in Brazil.//

Brazil's Cultural Profile

Brazil is the largest country of South America, with a population of 193.7 million. Its full name is Federative Republic of Brazil. Its capital is Brasilia and has a total area of 3.3 million square miles. The primary language is Portuguese. The currency of Brazil is Real. Brazil's main exports are manufactured goods, iron ore, coffee, oranges, and other agricultural products. Gross national income per capita is US $7,350. It is the most industrialized South American nation and one of the largest democratic countries of the world. Social inequality is widespread in the major cities, where about 33 percent of people are below the poverty line. Life expectancy is 69 years and 76 years for men and women respectively. HIV AIDS has been a major concern for Brazil over the years, but it has made significant attempts to curb the disease. Brazilians love soccer and their national football team has won the FIFA World Cup five times. Brazilians are also crazy about music and dance; and samba and carnival are the world famous (Brazil country profile, 2010).

Key Historical Events

There have been several events that have shaped the history of Brazil. A few key historical events are as follows -

l In 1500, Portuguese came to Brazil and declared it to be a part of Portugal.

l In 1822, Brazil was declared independent of Portugal.

l In 1888, slavery was abated and a huge number of Europeans came into Brazil over the next few years.

l In 1889, monarchy was ended and the federal republic was set up.

l In 1937, Vargas successfully came into power through military support. He ruled as a dictator and this was the time when revolutions related to social welfare and industry reforms started.

l During 1956-61, Kubitschek was the president and Brazil moved ahead on the path of economic growth.

l In 1964, military rule came into existence. Increased economic growth was registered with major sectors under the control of the state.

l In 1985, the civil rule was restored when Tancredo Neves was elected as the president (Timeline: Brazil, 2010).

Primary Religious Practices of Brazil

l Roman Catholicism is being followed by about ninety percent of the total population of Brazil. Some of the other religious practices are Protestantism, Judaism, Evangelical Christianity, and ...

Solution Summary

The response addresses the queries posted in 1635 words with references.

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