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    Culture and Cross-Communication Memo

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    You are the international specialist at your multinational organization. You have studied geopolitical issues in business and you have worked in several foreign countries. Your coworker has been assigned to a position within the organization in a foreign country. You have been asked to provide your coworker with some information regarding the cultural dimensions of international business and information regarding cross-cultural communication.
    Resources: University of Phoenix Library Country Profiles and Economic Data
    Select a foreign country to use for this assignment. The country (your choice) selected is the country in which your coworker will be working.
    Write a 700-word memo to a coworker addressing the following topics:

    ? Explain the role of culture in international business.
    ? Suggest ways to maximize cross-cultural communication.
    ? Using the Hoftstede model, address the challenges associated with conducting business with different cultures.
    ? Properly format your memo.

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    Memorandum
    To:
    From:
    Date: February 8, 2012

    Subject: Briefings to orient the coworker moving Brazil regarding cultural dimensions of doing business in Brazil and cross cultural communication in this country.

    Introduction:

    Moving to work abroad in a different culture can be challenging for a person who does not fully comprehend the other culture. This is because different cultures differ in various ways such as how they communicate express themselves or how they use their time. These differences can be apparent with people from different cultures especially in business activities (Hooker, 2008). This memo presents briefings to orient the coworker moving Brazil regarding cultural dimensions of doing business in Brazil and cross cultural communication in this country. In essence the memo explains the role that culture plays in international business, suggesting ways to maximize cross cultural communication and using the Hofstede model, address the challenges associated with conducting business with different cultures.

    The role that culture plays in international business:

    Doing business internationally is not just about doing business across borders but also about doing business across cultures. Culture strongly influences how people communicate, think and behave and in essence affects how various business deals are often perceived. different individuals perceive messages and body language differently and this impacts business negotiations, ways in which people are motivated for instance unlike the American culture which values more individual rewards, Brazilian culture is a group culture and values more groups rewards. In addition, Culture impacts the manner in which performance appraisals are carried out and ...

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    The solution discusses the culture and cross-communication memo.

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