Explore BrainMass

Avoiding cross-cultural miscommunication.

Prepare a memo to executive management (700 to 1,050 words) discussing proactive recommendations for avoiding cross-cultural miscommunication. References are not included in the required paper length.

Memo: Avoiding Cross-Cultural Miscommunication
Understanding culture is crucial when a company does across borders. For international companies to be successful, in a global society they must adapt to, relate to, and understand the culture of the countries where they conduct business. In your memo integrate/ include the answers to the following questions:
1. What are the key elements that define a culture?
2. How does a company overcome ethnocentricity?
3. How do attitudes, values, customs and beliefs shape culture?
4. What are â??effectiveâ? strategies for a global company to adapt to a local culture?
5. What elements of other cultures (in general) must a company be aware of to operate profitably and successfully?
6. How do attitudes toward work, leisure, time, change, family, social mobility and religion shape a culture?
7. What influence does corporate/ personal verbal and non-verbal communication have on cultural understanding?
8. What impact does the physical environment have on culture?
9. How are education and technology linked to culture?
10. How does the mass media shape culture, public opinion, marketing and advertising?
11. What positive and negative impact do politics and a countries legal system have on international companies?
12. In your thinking why is culture awareness a major factor for international companies to consider in todayâ??s global marketplace? Document your thoughts.

Solution Preview

The response addresses the queries posted in 1026 words with references.

//In this paper we will study the elements of the culture and their impact on the working of the organization. It also covers the study of culture affected by the educational, technological and the physical environment. It also gives information about the cross cultural communication and its impact on the company.//


To: Executive Management

Date: 16th July 2010

Subject: Avoiding Cross-Cultural Miscommunication

From: XYZ

This memorandum will help you to understand the element that defines the culture and their impact on the overall working of the organization. It will also help in understanding the role of education, physical, technological environment over culture. It also provides the insight knowledge about effect of the cross cultural communication on the organization.

The key elements of culture can be categorized as language, social norms, religion, ethics, socio economics, morals, traditions, societal regulations, nationalism, aesthetics, material culture, attitudes, values, social organization. All these elements reflect the nature and the standard of the society in which we live (The Cultural Environment). This includes the indicators which provide the rules and regulation for the survival of the fittest in the existing environment.

Ethnocentrism is when people assume that the social norms, morals, and ethics of their culture are correct (Moore, 2002). A company can overcome ethnocentrism by innovations and carrying out the activities to stand out in the crowd. It must relate its activities to the society and culture. The company must understand the thinking of its employees and customers.

Attitude relates to the economic activities. Values are the cultural standards or guidelines of what is right, good, or desirable. All these elements are essential to shape the culture because they establish a link ...

Solution Summary

The response addresses the queries posted in 1026 words with references.