SWOT analysis
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Conduct a SWOT analysis of a smoothie company (such as Planet Smoothie, Smoothie, King, etc.) operating in Brazil. I need a 5 page (300 words per page)
- Complete a SWOT analysis and identify significant opportunities and threats facing the firm.
- Identify significant strengths and weaknesses and explain the impact on company operations in this foreign market.
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Solution Summary
Conduct a SWOT analysis of a smoothie company (such as Planet Smoothie, Smoothie, King, etc.) operating in Brazil. I need a 5 page (300 words per page)
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The company chosen for this assignment is Planet Smoothie that operates in USA and is planning to foray into Brazil's smoothie industry.
Strengths:
The major strength of the company is its established operations and brand recognition in USA. The company is very strong in terms of operational strength and finances and has the ability to manage large scale operations successfully. Planet Smoothie has the resources and finances to set up nationwide operations in Brazil and capture the market via its world class products and strong advertising.
Further, company has been well known for its world class and healthy product range and its smoothies are being preferred all over USA. One of its major ingredients, Acai, is abundant in Brazil and hence, the company will have no major problem in accessing raw material in Brazil.
The rising popularity of the Acai Juice in the country is major opportunity for the company as many of its smoothies are based on the Acai Juice and thus, its current menu is a major strength for the company.
It is also to be noted that American lifestyle, brands and culture does influence Brazil and thus, an All American brand like Planet Smoothie is expected to be adopted well by customers in Brazil.
Weaknesses:
The major weakness of Planet Smoothie in Brazil is its lack of knowledge and understanding about local markets, consumer's taste and preferences. The local players can take advantage of this fact and can prevent the company from rising in the marketplace. The company has experience of operating in US markets ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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