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1. What happens in the the long term if a company constantly loses market share but gains in revenue?

2. How do we know that the niche market strategy will work?

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The expert determines what happens in the long term if a company constantly loses market shares by gain in revenue. The niche market strategy is examined.

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1. What happens in the long term if a company constantly loses market share but gains in revenue?

If a company is constantly losing market share but gains in revenue, then in the long term it may prove to be fatal. Revenue can rise on account of increase in sales volume or sales price. In the above case, loosing market share implies that the sales volume are deteriorating and ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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