Explore BrainMass

Explore BrainMass

    Marketing

    BrainMass Solutions Available for Instant Download

    Integrated Marketing Strategies

    Look at the marketing for your favorite department store. Write an analysis describing the media plan it uses and how it achieves the marketing strategy for the store. Discuss what works effectively and what you would do differently. Describe the techniques you would use to benchmark and monitor the media plan. Search for busine

    Applied Marketing Management

    Reflect on your role as the new Marketing Manager of ITO. How is this experience different from your previous roles as a Marketing Analyst? What vision do you have for ITO's marketing, and how will it fulfill the company long term goal and desired placement in the market? How would you communicate this vision with others in the

    Gateway and Dell Advertising

    Select one of the following categories: computers (Dell and Gateway), mobile phones (such as Cingular and Verizon), restaurant franchises (such as Subway and Quizno's), and insurance (such as Allstate and State Farm). Research and discuss the choice of advertising media used by the two organizations in your assigned category. Co

    Marketing Channels - Distribution

    Select a product and research it. Provide information on the channels that are used to deliver it to the end-user. Consider the following: Which channels mentioned do you think are most efficient and why? Should the company consider discontinuing or adding channels to its strategy? Explain.

    Marketing

    Who is the target market for Colgate (Palmolive) - Crest (Proctor & Gamble)? I am having extreme difficulty locating the target market/audience for the companies as their primary product is toothpaste for all ages of the population coupled with a wide array of other products. For instance, Colgate offers toothpastes for plaq

    Marketing Tools for food supply business

    Is there someone out there who can help my team with understanding the correct marketing tools for three companies that we pick for our assignment. Ben E. Keith,USFOODS and Sysco. and to evaluate all three sites for the best customer service. And what will the legal, ethical and regulatory issues that their website must addre

    Public Relations vs. Advertising?

    1. Were someone to approach you and ask "what is the difference between public relations and advertising," what would you tell them? 2. What is the difference between them? 3. What are the similarities? Thank you for this assistance. Take care.

    Designing a Direct Mail Package

    Design a direct mail package for my made up service Mike's Wings. This will be what the reader opens up in the mail and gets their attention to want to come and eat at Mike's Wings. My company's name will be Mikes Wings - a sports bar. Mikes Wings will be the leading Wing restaurant in Atlanta, GA with a rapidly developing

    Marketing channels

    How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses? When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.

    Operations Management: Scheduling Needs for Different Systems

    Traditionally, flight attendants have worked in a seniority system with defined roles including service, giving safety information and leadership in emergency, assisting passengers, cabin preparation, etc. Many at Going are dissatisfied, feeling that best performers are insufficiently rewarded, and that their intellectual capabi

    Marketing research and connecting with customers

    What do you think about doing this kind of check up on your research? Pitney Bowes sales force forms what it calls reality commissions. 'You can go out and academically study the market and draw some conclusions about what your customers want, but at a certain point you need a sanity check on all your assumptions,' states Syn

    Marketing: A Universal Discipline?

    Is marketing a universal discipline? Is there any difference in the kind of marketing that has to be practiced in Indonesia and that in, say, the United States? Explain your answer. A manufacturer of satellite dishes is assessing the world market potential for his products. He asks you if he should consider developing countr

    The Importance of Market Researching in Kudler Fine Food's

    Justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and

    Buyer Decision Process

    According to scenario provided below, I need to interview two people, but I have no idea which questions or approach should be the best for the interview, please provide guidance. Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of

    Market Segmentation and Target Markets

    E-commerce businesses tend to have very sophisticated Marketing Information Systems. In the online environment, it is easier to collect and track information on visitors and purchasers than with brick and mortar enterprises. Keep in mind, nowadays companies give you "membership card" or ask for a phone number to track what you b

    Analysis of Department Store Media Plan

    Now look at the marketing for your favorite department store. Write an analysis describing the media plan it uses and how it achieves the marketing strategy for the store. Discuss what works effectively and what you would do differently. Describe the techniques you would use to benchmark and monitor the media plan. Search for bu

    Marketing Consultant Formulating Media Strategies

    Task: You have decided that in the future, you may want to market yourself as marketing consultant. How would you go about this? To start, choose a real world example of a company and provide a review of their overall market, industry and basic information on their size and profitability. State the steps you would take to a

    JavaJoy Executive Summary

    Hank is very happy with your work and has asked you to go ahead and develop a marketing research proposal to determine if the company should pursue development of products for the consumer market. At this point you are not concerned with specific product features, just the feasibility of creating a position for JavaJoy in the co

    Discuss: Entering International Markets

    The successful introduction of your company's direct-marketing website has resulted in a considerable number of orders from overseas customers, notably from Germany, the U.K. and China. However, since your company has no retail partners outside the U.S., it will be necessary to find a retail company with which you can partner to

    E-Marketing Models

    E-businesses can be categorized into generic models (i.e., a method of doing online business enabling the company to generate revenue). Research the following business models and then determine which one is applicable to your organization or an organization with which you are familiar (more than one may be applicable). You must

    Research and discuss marketing promotions used by Dell and Apple.

    Research and discuss the marketing promotions used by Dell and Apple . Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being us

    Starbucks Marketing Audit

    I need part 1,2, 3, a, b, c, d, and e and each question in part 1,2,3 a, b, c, d, and e answered (using at least 15 traceable references) This is about Starbucks Coffee Shops and their Marketing Audit. Please provide graphs, tables, data, and other traceable references to support you're answered in part 1,2,3, a, b, c, d, and e

    Multiples Valuation

    Can you Use comparable firms for a PE analysis. Find three firms that can serve as comparables for your firm. Prepare a PowerPoint presentation (using both the slides and instructors notes sections of PowerPoint) to: Explain why you selected these firms. Explain why the comparable firms are not identical to your fir