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Is there someone out there who can help my team with understanding the correct marketing tools for three companies that we pick for our assignment. Ben E. Keith,USFOODS and Sysco. and to evaluate all three sites for the best customer service.

And what will the legal, ethical and regulatory issues that their website must address. How do they handle security problems and international confidentiality.

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Solution Summary

Is there someone out there who can help my team with understanding the correct marketing tools for three companies that we pick for our assignment. Ben E. Keith,USFOODS and Sysco. and to evaluate all three sites for the best customer service.

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Ben E. Keith:

The company is really committed in terms of providing excellent and high quality customer service to all its customers. This can be clearly evident by visiting the following link:

http://www.benekeith.com/food/cust_resources/12

As evident from the link, ben keith has a comprehensive order entry and management system, wherein customers can place their orders online and track its status. In this manner, customers can be assured of timely delivery of their products and focus more on building their business.

Throughout the website, the company has made it clear to the visitors on their website that their primary objective and mission is to provide utmost satisfaction to their customers, thereby reinforcing their commitment towards excellent customer service.

USFOODS:

Like Benkieth, US foods also has a dedicated website (www.usfood.com) for customers to help them in placing orders, tracking their orders,etc. Further, it also has advanced reporting and back office related features which simplifies the routine tasks of customers and offer them many extra benefits.

Sysco:Like the other two companies, they also have an integrated online ordering and tracking system for the convenience of their customers. But this company goes one step ahead in terms of providing customer service via its Chefex program which helps connects the suppliers and customers directly as customers are able to view the suppliers list.

Conclusion: Although all the three companies have user friendly and comprehensive order management and tracking system, in my opinion, Sysco leads the pack of these three companies by possessing one of the most ...

Solution provided by:
Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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