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What are non-quantifiable tools in marketing? How are these tools evaluated? What is the value of using these tools? How does a marketing plan justify the non-quantifiable tools in its strategy?

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Solution Summary

This solution identified non-quantifiable tools in marketing, how they are evaluated, the value of the tools, and how a marketing plan justifies the non-quantifiable tools in its strategy.

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Non-quantifiable tools in marketing are qualitative in nature. This includes interviews and focus groups. These tools are evaluated based off bias, size of survey, response rate, and groupthink. The value of using these tools is important. They help a company to know where they stand, and what it is they need to change ...

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