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Marketing Environment

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1. Suppose a recent economic forecast expects inflation to be almost 10 percent during the next eighteen months. Your company manufactures hand tools for the home gardener. Write a memo to the company president explaining how the firm may have to alter its marketing mix.

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The Marketing Environment
1. Suppose a recent economic forecast expects inflation to be almost 10 percent during the next eighteen months. Your company manufactures hand tools for the home gardener. Write a memo to the company president explaining how the firm may have to alter its marketing mix.
TP Company President:
FROM: Marketing Manager
DATE: April 18, 2011
SUBJECT: Proposed Changes in Marketing ...

Solution Summary

Marketing Environment is discussed in great detail in this solution.

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