Marketing or marketing consultant
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Task:
You have decided that in the future, you may want to market yourself as marketing consultant. How would you go about this?
To start, choose a real world example of a company and provide a review of their overall market, industry and basic information on their size and profitability. State the steps you would take to analyze the situation and formulate media strategies. Provide a description of the goals you will set to achieve and how your strategies will bring you closer to the achieving those goals.
Also define and explain the "4 Ps of Marketing" (product, price, promotion, and placement). Incorporate these elements into your answer and comprehensive description of what your media strategies would be.
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Solution Summary
A review of the steps needed to market a product or yourself as a marketing consultant.
Solution Preview
Choosing the company is the first step. I would use one that is in the news and has a lot of information on it, readily available. Sirius Radio is a good one for me. I would go to sites such as Yahoo.com and look up stock information on it. I would also check the Wall Street Journal, New York Times (this for business news skewed to regular people), the NASDAQ site, where Sirius is traded under SIRI. Then I would go to their website and look up information.
They are in the media industry, but are in a limited area, satellite radio. XM Radio is their biggest competitor in satellite radio. ...
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