The manager of R&D for a drug company said that only 5 percent of the company new products ever achieve market success. He also said the industry average is 10 percent and wondered how his organization might increase its success rate. If you were acting as a consultant, what advice would you give him concerning organization structure?© BrainMass Inc. brainmass.com June 4, 2020, 2:26 am ad1c9bdddf
Organizational structure must focus on the jobs that create the most profit for the company. In the case of a company looking to achieve market success with new products, the focus should be on the areas that create and market the new products. While the ...
Organizational structures for consultant advice is determined for a R&D drug company.