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Marketing channels

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How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses?

When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.

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As a manufacturer of exercise equipment, addition of another level to a 2-level channel may provide the following key benefits:
? Providing a wider reach the first level of distribution (wholesalers/distributors) would be spread across different regions
? Saving in logistics cost since most of the equipments need to be sent only to few large distributors
? Reduced ...

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