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Marketing: A Universal Discipline?

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Is marketing a universal discipline? Is there any difference in the kind of marketing that has to be practiced in Indonesia and that in, say, the United States? Explain your answer.

A manufacturer of satellite dishes is assessing the world market potential for his products. He asks you if he should consider developing countries as potential markets. How would you advise him?

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Solution Summary

360+ words on how marketing strategies vary across the world for satellite dishes.

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Marketing has to be suited according to the environment. It must be appropriate for its resources, circumstances, and objectives. The process involves matching the companies' strategic advantages to the business environment the organization faces.

Tactical adjustment by Multinational corporation
? Pressure for local responsiveness
It had to market products if pressure of local responsiveness is strong, according to the society's core and secondary values and addresses the needs of the different sub cultures within the society
? Adjusting to the local cultural factors: It has to market products according to the society's core and secondary values ...

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