Purchase Solution

Now look at the marketing for your favorite department store

Not what you're looking for?

Ask Custom Question

Now look at the marketing for your favorite department store. Write an analysis describing the media plan it uses and how it achieves the marketing strategy for the store. Discuss what works effectively and what you would do differently. Describe the techniques you would use to benchmark and monitor the media plan. Search for business reports (news items in Forbes, Fortune or other mass media publication) or university case studies that discuss the department store's marketing initiatives for support or additional information about the store. Use specific examples to support your analysis.

Purchase this Solution
Solution Summary

The solution provides detailed explanations and answer for the problem.

Solution Preview

Corporate Information and Media Plan

J. C. has been pinching pennies by closing stores in its department and drugstore operations. The retailer's chain of more than 1,000 JC Penney department stores in the US and Puerto Rico, has found itself squeezed between upscale competitors and major discounters like Target and Wal-Mart. In 2005 Penney plans to open 20 new stores, a dozen of which will not be located in shopping malls. JC Penney understands how to fully leverage multiple-channel synergy as retail giant. The company is simply redefining the role of promotion in the retail environment which at Penney means stores, catalogs and online. That translates into added-value opportunities that could include sweepstakes, VIP/preview nights, gifts with purchases and tie-ins with licensed properties rather than the usual dollars- or percentage-off discounting favored by many retailers. Part of this strategy ...

Purchase this Solution
Free BrainMass Quizzes
Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

View More Free Quizzes
Related BrainMass Solutions

  • JC Penney: media plan and marketing strategy

    46657 Media Plan & Marketing Strategy Now look at the marketing for your favorite department store. In this case I chose JC Penney.

  • Devise a story that fits one of the categories listed.

    The commercial for "I can't believe it's now butter" featuring Megan Mullaly, is fully of dancing and singing. Dancing around the aisles of a grocery store is very retro.

  • media plan

    114200 Write an analysis describing the media plan it uses and how it achieves the marketing strategy for the store. Now look at the marketing for your favorite department store.

  • The Internet and Consumer Behavior

    Take a look: 1) Bob wants to buy a laptop. The Big Box Store Ad says it has 10gb memory and is listed at the lowest price at $499.

  • marketing program

    Is the store at a convenient location? Also, here are some helpful web sites to help you answer your questions more thoroughly. Good luck and I wish you the best!

  • Integrated Marketing Strategies

    114889 Integrated Marketing Strategies Look at the marketing for your favorite department store. Write an analysis describing the media plan it uses and how it achieves the marketing strategy for the store.

  • For Your Comfort (FYC): Emerging Technologies and Software

    Your goal is now to work with each individual department head and strategize an effective way of operations using ISs.

  • Organizational structure to increase effectiveness

    The assistants now provide assistant in particular field to the department managers such as finance, HR, marketing and store operation.

  • Target marketing/Segmentation

    What do your favorite stores do that encourages your loyalty? What do you like about the in-store experience? What further improvements could they make? (No less than 200 words.

View More Related Solutions