Description:Review of Honda, Harley Davidson, Kawasaki websites Information needed for this task is to describe the marketing tools used in each motorcycles websites. Include an evaluation of the apparent customer service provided by each site. The sites are: Harley Davidson, Honda and Kawasaki. Include the 4 P's in ma
Details: Now that GGI has decided to implement your marketing plan, the management team wants to know how they can measure efforts listed in your marketing plan. Marketing metrics are usually used to determine effectiveness of marketing efforts. If you can demonstrate to GGI that your strategy and techniques had positive, tangib
E-business has birthed new paradigms of operations. IT has changed business processes to reduce costs, increase productivity and efficiency, and add shareholder value. Your goal is now to work with each individual department head and strategize an effective way of operations using ISs. With regards to the Sales and Marketing
Please explain why a PR plan differs for a product versus a service.
1. The data collected from the Likert scale in the survey will be averaged and standard deviation found to get an overall idea of the attitudes of the respondents towards Coca Cola COKE. 2. Next the item wise scores will be calculated for the ten items in the questionnaires. This will give a detailed description of the variabl
Identify the segmentation criteria that will impact your target market selection. Identify your target market. the product is a radio receiver for motorcycle helmets.
There is a fine line between marketing a company's image and hiring those who best represent this image. What steps could a company take to ensure fair hiring practices with the intent of hiring those that fit with company's culture? (give clear examples) Do you feel companies have the right to control who they hire? How do you
Sometime in our lives we have dreamed of being an entrepreneur but due to various reasons we put in on the backburner. You have always had an idea for a unique product or service and suddenly there is a venture capitalist, who is willing to fund your idea if it appeals to him. Make up a memo in which you will: 1. Introduce
Why is marketing research important to developing marketing strategy?
The president of GGI asks you about cooperative marketing. Used effectively, it can help companies to increase sales and boost brand awareness and at the same time reduce marketing cost. Is cooperative marketing appropriate for GGI? Help the company president understand how it works, its benefits and its applicability to GGI by
Explore both direct marketing and the issue of privacy. One of the most challenging issues for direct marketers is privacy. Privacy affects a direct marketer's ability to both find and reach its audience. This has been an ongoing concern for GGI and now is the time to address it in a formal manner. Answers the following ques
Explain the advantages and liabilities of creating loyal customers for your firm. Critique the customer retention strategy of your firm. Include specific suggestions for improvement.
Make an recommendation for which site is the best based on their emarketing tools and apparent customer service. The websites are: www.itunes.com.www.imeem.com, and www. music.yahoo.com
E-commerce businesses tend to have very sophisticated Marketing Information Systems. In the online environment, it is easier to collect and track information on visitors and purchasers than with brick and mortar enterprises. Keep in mind, nowadays companies give you "membership card" or ask for a phone number to track what you b
It is time to start writing the marketing plan for Global Gadgets Imports, produce a 1-2 slide presentation for each question (with speaker notes for each slide) that addresses the questions in these pertinent marketing areas. * Partnership - GGI does not have a large marketing budget and would like to seek cooperative marke
This assignment addresses both direct marketing and the issue of privacy. One of the most challenging issues for direct marketers is privacy. Privacy affects a direct marketer's ability to both find and reach its audience. This has been an ongoing concern for GGI and now is the time to address it in a formal manner. Use the
Describe American Airlines in relation to their marketing tools and apparent Customer Service (no less than 200 words). Provide at least two references.
Please explain what the role of marketing is in society today.
Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to the steps
E-commerce businesses tend to have very sophisticated Marketing Information Systems. In the online environment, it is easier to collect and track information on visitors and purchasers than with brick and mortar enterprises. Keep in mind, nowadays companies give you "membership card" or ask for a phone number to track what you b
Global Gadgets Imports (GGI) began operations in 1992 as an importer of home decor and gift items. Initially, GGI imported from various Asian manufacturers and sold its inventory through a network of distributors and other intermediaries who supplied to the retail and mail order catalog market. In 1995, GGI opened its first reta
Explain how online marketing differs from traditional marketing, and what types of eMarketing Tools are used. Please Give Specifics.
Describe the marketing tools used by Amazon.com.
What is a global product or service (Snickers, Beer etc.....? Can any product or service be marketed globally? Why or why not? How can you relate the 4ps of marketing to Customer Relations Management (CRM) in a global business environment?
Strategic thinking is very critical to the current and future success at the workplace, especially in today's dynamic and competitive business environment in the sense that it binds all the activities of the organizations and moves the organization in the correct direction towards the achievement of corporate goals, mission and
Choose a big-ticket item that is rather complicated, such as a stereo system or a vacation in the Caribbean. Write a business letter to the company or organization that's offering the item, and ask four questions that are important to you. Be sure to include enough background information, so the reader can answer your questions
Topic: New Jersey Devils (NHL) Hockey Team Current Mix: Product: NHL Hockey Price: $60 (approximately) Place: (IS Key): Currently, NJ Devils play hockey games at Continental Airlines Arena in Rutherford, New Jersey which is Suburbia New Jersey. There is no mass transit; however, does have a huge parking lot. Fans ar
What types of interference (noise) might a PR professional experience in the communication process?
List and describe the steps implemented in a professional selling process.
Describe who are the organizational buyers and consumers are of the product NON SCRATCH AUTOMOTIVE PAINT (made up product) and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy