Share
Explore BrainMass

Online marketing versus traditional marketing

Explain how online marketing differs from traditional marketing, and what types of eMarketing Tools are used. Please Give Specifics.

Solution Preview

Traditional marketing involves finding a media outlet (print, radio, TV, etc.) whose demographics (age, gender, median household income, etc.) best mimics one's existing or desired customer base. Once this demographic match is determined, the content, brand, item, etc. is placed within view of the designated potential consumers with the hope of attracting their attention.

The Internet is a network of millions of computers (i.e. servers). These servers are filled with vast amounts of information. It is estimated that there are well over 10 trillion pages (10,000,000,000,000) and millions of new pages are added every day.

Early on, it was recognized that this vast amount of information had to be organized in some logical fashion in order for it to be useful. ...

Solution Summary

How online marketing differs from traditional marketing, and what types of eMarketing tools are used are explained. Specifics are given.

$2.19