Online marketing versus traditional marketing
Not what you're looking for?
Explain how online marketing differs from traditional marketing, and what types of eMarketing Tools are used. Please Give Specifics.
Purchase this Solution
Solution Summary
How online marketing differs from traditional marketing, and what types of eMarketing tools are used are explained. Specifics are given.
Solution Preview
Traditional marketing involves finding a media outlet (print, radio, TV, etc.) whose demographics (age, gender, median household income, etc.) best mimics one's existing or desired customer base. Once this demographic match is determined, the content, brand, item, etc. is placed within view of the designated potential consumers with the hope of attracting their attention.
The Internet is a network of millions of computers (i.e. servers). These servers are filled with vast amounts of information. It is estimated that there are well over 10 trillion pages (10,000,000,000,000) and millions of new pages are added every day.
Early on, it was recognized that this vast amount of information had to be organized in some logical fashion in order for it to be useful. ...
Purchase this Solution
Free BrainMass Quizzes
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.