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You have always had an idea for a unique product or service and suddenly there is a venture capitalist who is willing to fund your idea if it appeals to him. What primary factors could affect the success or failure of this product?

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Sometime in our lives we have dreamed of being an entrepreneur but due to various reasons we put in on the backburner. You have always had an idea for a unique product or service and suddenly there is a venture capitalist, who is willing to fund your idea if it appeals to him. Make up a memo in which you will:

1. Introduce the product/service concept
2. Describe the potential customer
3. Describe the marketing mix in detail:
a. Product
b. Price
c. Place
d. Promotion
4. What primary factors could affect the success or failure of this product?

(Please keep in mind, the memo is intended to "wow" the financier so that he is willing to finance your dream product)

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Discussion is about 300 words plus four references.

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Let's talk about laptop manufacturing industry and analyze opportunities of funding customized laptop manufacturing. Laptops are small expensive mobile computers which can run on batteries and generally used on business trips, in classrooms, and in other situations where traditional personal computers are less efficient. The potential customers of these products are generally businessmen, white collars, scientists, teachers, students, military and security forces. The manufacturing of a laptop requires thousands of parts supplied from different domestic and foreign vendors. For example most of the simple parts, mainboards, lcd panels and plastics are manufactured in the far east including countries like China, Taiwan, Korea etc... Processors and software are generally manufactured in U.S, Japan and European countries and artworks and labels are mostly supplied by domestic vendors. So it is possible to establish an OEM manufacturing complex for customized products and supply parts from the countries mentioned. Today the number of laptops in U.S ...

Solution provided by:
Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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