Visit 5 Web sites that are designed to appeal to children. Examine the types of advertisements and other forms of marketing communications you see there. Are they appropriate for the age group for which the site is targeted? Do you see any advertisements that you think are inappropriate? Does the site comply with COPPA (Children
Many marketers put coupons in magazine and newspapers today. Others place tear-coupons in supermarket and other store displays. The latest in couponing is Internet placement. The buyer can just print the coupon out and take it to their local store to use. Provide a detailed answer to the following (remember that active parti
Please see the attachment for the details. I am seeking the right formulas and some help in answering these 6 questions. I have search the internet for examples and coming up with no luck. I appreciate your help in attaining the solutions to these questions. As the Marketing Manager for the Zig brand of microwave ovens in a l
What are some tools/techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics?
Coca Cola (Coke) enjoyed a significant market share lead over Pepsi Cola (Pepsi) in the early 1970's. Eighteen percent of soft drink users claimed to be exclusively Coke drinkers versus 4% exclusively Pepsi drinkers. However, by the early 1980's, the percentages changed to 12% Coke vs. 11% Pepsi. Pepsi had been running the "Peps
Describe the attributes of 1-800flowers.com. Explain in detail.
Describe the differences between a traditional marketing communications approach and an integrated marketing communications approach. Please help.
What sites have free market research information regarding such items as: demographics, industry.. like the consumer electronic industry for Best Buy Stores?
What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity? How can third party endorsements be successful in generating publicity?
Generating A Topic What are the steps in generating a topic. How effective are they? Give examples.
Discuss the roles of government, business, and the consumer in environmental protection. Justify your position. To participate fully in this discussion, you can locate information using the Library's web links and article search engines. Here, you will find links about environmental protection. As a group, select a business (
Select an uncommon (avoid well-known) e-commerce company. Visit its Website and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketplace it operates in, who its main competitors are, any market strategy appears to be. Also try to locate infor
Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impac
The three dimensions of CSI are: 1. Overall customer satisfaction 2. Likelihood of repeat business 3. Likelihood to recommend the company to others What could be the 4th dimension? Assume that the product and the brand you are looking at is Nike Sneakers. For each dimensions defined in CSI, design at least an item t
America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, four percent of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem
Visit dpreview.com. This is a "mom and pop" site based in the UK that can help site vistors learn everything they ever wanted to know about digital photography and equipment. Tour the site and pay close attention to site content and features. Identify one site feature that is made possible because of Moore's Law and describe
1) I need to figure out what ethics issues might arise when marketing an airport VIP service. 2) I also need to find the importance of being ethical and socially responsible when marketing this service. References would help me also.
The questions are: Does McDonald's operate as a monopoly? Does it compete in an oligopolistic competition? Is it in a perfectly competitive market? Why? What are the advantages and disadvantages being in this type of competitive market?
Conduct an information interview using the instructions in the above reading. Try to identify an information broker or superconductor (explained in Uzzi & Dunlap article) and conduct an information interview with her or him. If you are interested in changing your job or advancing, this is a wonderful opportunity. If you aren't i
Investigate the pay-per-click search engine industry. Examine companies such as Overture.com (the originator of the pay per click search engine) and its competitors. How do consumers benefit from pay-per click search engines? Be sure to visit http://www.payperclickanalyst.com/.
Please provide a list of Marketing Tools for Bank of America. If possible please provide examples on any type of marketing tools that Bank of America utilizes today in the present. Whether if its on the web, mailers ect. and also need a few paragraphs on "Evaluation of Customer Service provided by Bank of America".
What is the importance of competitive intelligence and analysis in modern-day marketing? I need to know how a company identifies new the competitors while planning and execute marketing strategy.
Please describe the marketing tools used in each of these Web sites: Travelocity Priceline Orbitz Travel Worm Expedia Include an evaluation of the apparent customer service provided by each site.
Your firm is hiring a new marketing manager. You and one of the other senior managers has been interviewing candidates. A candidate just completed the interview process and has the following skills, background and characteristics: Hispanic Woman Masters Degree in Marketing Worked in a similar position with a competitor fo
After spending $300,000 for research and development, chemists at Diversified Citrus Industries have developed a new breakfast drink. The drink, called Zap, will provide the consumer with twice the amount of Vitamin C currently available in breakfast drinks. Zap will be packaged in an eight-ounce can and will be introduced to th
Analyze the marketing environments of the USA including, but not limited to cultural, political, legal, and economic influences.
You have been asked to write a recruiting ad for toy designers in Starkville, MS. You think the best designers will be coming from the university. Decide what qualifications would be important for a toy designer on the gaming team, which is in the middle of a project for creating an election game to teach high school students ab
I need help with a PR Campaign, My PR Team have decided that we are going to manufacturing facilities to another country to maximize labor cost reductions. The team has decided that we are to open up a restaurant called Ocean City Gourmet dining. The team decided to open up the business in the Bahamas. Since the beginning of 2
What does the degree of brand familiarity imply about previous and future promotional efforts? How does the degree of brand familiarity affect the Price and Place variables? Please give examples.
Describe the marketing tools used by the Napster website. Include an evaluation of the apparent customer service provided by the site.