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Generating a Topic in Article Marketing

Generating A Topic

What are the steps in generating a topic.
How effective are they?
Give examples.

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No matter whether you have an online business or a real bricks-and-mortar offline business, prospects, or leads, are the lifeblood of your business. Prospecting brings potential customers to your web site or into your store and gives you a chance to close the sale.

You can pay for an ad in a trade publication to make sure your message gets in front of the right crowd, but there's an even better way -- writing articles.

The best thing about article marketing as a way to generate leads is the people who arrive at your business or web site are very hot prospects. They've already had a taste of what you're offering and they want more.

Steps in Generating a Topic and Developing Leads in Article Marketing:

1. Come up with a topic for your article. This will, of course, depend on what you're promoting, but it's very simple -- write something about which your target wants to know. For example, if you run a greenhouse, writing an article about starting plants indoors would be a natural fit. One good technique is to use an article to tell people what to do, and then use the article to send them to your store or web site to ...

Solution Summary

851 words; steps in generating a topic and developing leads in article marketing