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Steps in Generating a Topic

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I need help in knowing what the steps are to generate a topic and how effective are they. Also I need examples.

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851 words; Steps in Generating a Topic and Developing Leads in Article Marketing

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Introduction:

No matter whether you have an online business or a real bricks-and-mortar offline business, prospects, or leads, are the lifeblood of your business. Prospecting brings potential customers to your web site or into your store and gives you a chance to close the sale.

You can pay for an ad in a trade publication to make sure your message gets in front of the right crowd, but there's an even better way -- writing articles.

The best thing about article marketing as a way to generate leads is the people who arrive at your business or web site are very hot prospects. They've already had a taste of what you're offering and they want more.

Steps in Generating a Topic and Developing Leads in Article Marketing:

1. Come up with a topic for your article. This will, of course, depend on what you're promoting, but it's very simple -- write something about which your target wants to know. For example, if you run a greenhouse, writing an article about starting plants indoors would be a natural fit. One good technique is ...

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