Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school to design better informational brochures for them. What are the advantages and disadvantages of doing (a) telephone interviews and (b) an Internet survey of seniors who have requested information on the school?
Over the last two decades, the marketing profession has developed many sophisticated techniques for analyzing and projecting future sales. Why is it important that the financial manager look to the marketing staff for help in his/her financial forecasting?
This solution provides the learner with an understanding of various marketing techniques utilized in business
Need help answering these questions related to California, specifically how these items affect community colleges: a. Define enterprise zones and explain the utilization of these zones by your chosen government and the state within which the government exists. b. Assess how the enterprise zones could be used to enhance the
Toyota's Marketing Plan for the Roof-Mounted Solar Powered Air Conditioning. Identify the segmentation criteria that will impact your target market selection. Identify your target market. Please reference your source
1. Identify an organization and provide a detailed description of its distribution channel strategy. 2. ("Where Should the Next Marketing Dollar Go?") describes how Cadillac's fortunes have changed from the mid 1970s to the present day as a direct result of market dynamics. You may have noticed Cadillac's shift in marketing
Write a response, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques: o Discounts and deals o Increasing Industry Visibility o Price-based consumer sales promotion o Atten
You are an executive for a large multinational corporation and are meeting with other managers (your classmates) to discuss the following topic: Is the right price a fair price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, ho
The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core t
Describe the marketing tools used for Kentucky Fried Chicken through their website.
Is there a rationale for different approaches to marketing plans for different types of companies? Explain (200 words or more)
What social and cultural factors do companies need to consider when developing marketing plans to attract and maintain customers? Please cite sources
What external factors or macro factors impact consumer buying decisions? Please cite sources.
As the Marketing Manager for the Zig brand of microwave ovens in a large consumer products company you must answer the questions found below with the following financial information regarding your product. Total market for Microwave Ovens 5 million units Current yearly sales of Zig brand 750,000 units Direct factory lab
I need help getting a start with a marketing idea where I have created a product - food items that are organic, tasty, and caters to dogs whose owners want the very best for their pet. Examples of our tasty but organic product Barbequed Squirrel treats Birthday Treats Mutt Merlot Poochi Sushi Take Out for the Dog
Imagine you are asked to work on a project to help Coca-Cola understand why its vanilla coke doesn't sell according to plan. Question 1: how would you approach the problem?? Question 2: what quantitative technique could you use to investigate the problem? please provide examples.
You've been informed that a new, less seasoned salesperson is joining the team. To bring her up-to-par on creating sales presentations, the senior salespeople need to provide training. Create a training presentation that explains benefit selling in sales presentations and how it helps the salesperson make more sales. 8-12 PowerP
1)What is the most effective way to handle sales objections? 2)How does technology enhance selling functions? 3)What factors should be important for a company that wants to develop a global CRM program? Explain your answers.
What does noise means in marketing?
Based on the Classic Airline scenario, answer the following questions: What are some possible solutions to the scenario? What are your assumptions and constraints? Can you let them go? What are some best case solutions?
What can a company do to acquire and retain new customers? If a company has established a corporate or organizational goal to establish and maintain customer focus, how might customer relationship strategies be established and executed? What role might the Internet play in an organization's customer retention initiatives? How ca
What is brand image? Why is it important? Describe the brand images you think the following brands have among your coworkers: Snapple, your state government, Audi, University of Phoenix. In what ways would the brand images you just described be different for high school students or a retired couple?
Please help me find an example of channeling in the health care market.
What is the difference in job responsibilities among the following: management accountant, operations manager, and marketing manager? Which seems most interesting and Why?
I am responsible for identifying quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of our marketing plan. What are quantifiable elements as it relates to our product feature that I need to research and submit? Our presentation is on a new Ice Cream Bar
Based on Maslow's Hierarchy of Needs - describe in one paragraph for each of the five needs on how your brand addresses the customer's needs. There are five levels in Maslow's pyramid. At the base are physiological needs. Then come safety, social belonging, and esteem, and at the top, self-actualization, which is where people
Scenario 1 A salesperson would be able to make a $100,000 sale today for her company by providing a good, but less-than-optimal, solution for the customer (we'll call this "Product X"). However, the salesperson knows that another of her company's products ("Product Y") would provide a better solution for half the cost ($50,0
Can you please help me with this? How do you define marketing? Give personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Please
Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Its products include plastic beverage containers produced at its plant in Albany, Georgi
Based on the Classic Airlines scenario, answer the following questions: What is the situation? What challenges exist? What opportunities exist? What is the problem? Is there a problem? Is it worth solving?