financial forecasting
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Over the last two decades, the marketing profession has developed many sophisticated techniques for analyzing and projecting future sales. Why is it important that the financial manager look to the marketing staff for help in his/her financial forecasting?
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Over the last two decades, the marketing profession has developed many sophisticated techniques for analyzing and projecting future sales. Why is it important that the financial manager look to the marketing staff for help in his/her financial forecasting?
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It is extremely important for financial managers to look at the marketing staff for help in the financial forecasting task because financial managers need forecasts related to sales/ revenues, marketing expenses, etc. for completing their ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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