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marketing tools used for Kentucky Fried Chicken

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Describe the marketing tools used for Kentucky Fried Chicken through their website.

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Marketing tools used for Kentucky Fried Chicken in the solution.

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The marketing tools used by KFC on their website are:

1) They have provided interactive games to stick visitors to their site. The game ensures that kids and game enthusiasts visit and remain on their website for longer periods.

2) Another marketing tools is online coupons. Visitors collecting online coupons on their site are likely to use these coupons at their nearby KFC restaurant. It is a good strategy to increase footfall at their restaurants. Online coupons have a higher ...

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  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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