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pricing issues

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You are an executive for a large multinational corporation and are meeting with other managers (your classmates) to discuss the following topic: Is the right price a fair price?

Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.

Take a position:
Prices should reflect the value that consumers are willing to pay.
vs.
Prices should primarily just reflect the cost involved in making a product or service.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

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Prices should reflect the value that consumers are willing to pay because in a competitive economy this is how advances are produced, how production costs are kept low and how economies of scale flourish. If prices only ...

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