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Marketing and Dynamic Pricing

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Describe how dynamic pricing provides sellers discretion over marketing decisions. What kind of legal implications might this involve?

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The solution describes how dynamic pricing provides sellers discretion over marketing decisions.

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This practice involves charging different consumers different prices based on a company's criteria. It can be considered discriminatory. It is discriminatory because the prices are based on not the individual consumer tolerance price, but on other criteria. Some pricing is based ...

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