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Customized Pricing

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Develop pro and con arguments with respect to customized pricing. What are the differences in implementing the policy across different product types, for example, B-to-B, consumer durable, consumer frequently purchased, and services? Discuss.

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Customized Pricing

Develop pro and con arguments with respect to customized pricing. What are the differences in implementing the policy across different product types, for example, B-to-B, consumer durable, consumer frequently purchased, and services? Discuss.
Pricing

The price is what the customer pays. It includes direct and indirect costs as well as opportunity costs. (Hutchens, S. 1998). Pricing may impact the bottom-line and top line in a significant manner. Hence a higher or lower price can dramatically change both margins and sales volume. The various factors which will affect the company's pricing policy are the costs, competitors, positioning, strategy, government regulations ...

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