Purchase Solution

Export Marketing for Packaged Potato Chips

Not what you're looking for?

Ask Custom Question

You work for a firm that produces packaged potato chips. Your firm is interested in exporting their product to a different country. You need to select a country other than the one you live in and describe the culture of that country along with the key elements of their marketing system. Would you need to be aware of the different tastes, needs, and customs of your intended customers? Would these differences be consistent or different amongst multiple countries? Why?

Discuss how you would market your packaged potato chips in that country. What flavors, size packages, and brand names would be popular in that country? Would you change the pricing of your product for the new country? Would you change your advertising style in the new country? Provide a rationale for your answers.

What is export marketing? How is it different from domestic marketing?

Purchase this Solution

Solution Summary

You work for a firm that produces packaged potato chips. Your firm is interested in exporting their product to a different country. You need to select a country other than the one you live in and describe the culture of that country along with the key elements of their marketing system. Would you need to be aware of the different tastes, needs, and customs of your intended customers? Would these differences be consistent or different amongst multiple countries? Why?

Solution Preview

For the purpose of this assignment, I will select India as the target market to export the product. As India is one of the largest and fastest growing emerging market in the world, I am chosing this country as a potential market for my company. India is a very diverse country and is a perfect blend of traditional roots and modern culture. The country has grown leaps and bounds due to economic boom and huge foreign direct investment in the country from foreign investors. The disposable income of the people has increased significantly and exposure to Western culture has made significant changes to the lifestyle of Indian consumers, especially in the urban and semi-urban areas.

Would you need to be aware of the different tastes, needs, and customs of your intended customers?

Yes, we would definately need to be aware of the different tastes, needs and customs of Indian consumers to offer a customized product that suits the taste buds of Indian consumers. For example, as we know that traditional Indian ...

Solution provided by:
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution


Free BrainMass Quizzes
Lean your Process

This quiz will help you understand the basic concepts of Lean.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.